ELLIS ADAM CHRISTOPHER purchased ~$143K in Zumiez Inc. stock
Zumiez Inc. (ZUMZ) · President International · Data via SEC EDGAR Form 4
Price Performance · 10 days before → 90 days after trade
▲ = insider buy date
90-day return
+31.8%vs SPY +7.8%
Trade Details · Public SEC Filing
Insider
ELLIS ADAM CHRISTOPHER
Role
President International
Transaction
Open-Market Purchase
Approx. Value
~$143K
Trade Date
Apr 4, 2024
Company
Zumiez Inc.
Ticker
ZUMZSource
SEC EDGAR Form 4
Why This Trade Stands Out
Strong conviction signal
Scored above average across multiple factors. Roughly 15% of insider trades qualify as Strong.
~$143K purchase
A meaningful investment of personal capital. The average insider purchase is around $150K, putting this in the typical range for serious positions.
President International
Corporate insiders must file trades with the SEC within 2 business days. Their unique access to non-public information makes these filings valuable data points.
+31.8% in 90 days (S&P 500: +7.8%)
This trade beat the S&P 500 by 24.0 percentage points over 90 days. We track performance on every insider trade so you can see who consistently outperforms.
How good is ELLIS ADAM CHRISTOPHER at picking stocks?
Full track record: win rate, average return, and performance vs S&P 500
On April 4, 2024, ELLIS ADAM CHRISTOPHER — President International of Zumiez Inc. — filed a Form 4 with the SEC disclosing an open-market purchase of approximately ~$143K in Zumiez Inc. (ZUMZ) stock.
Under Section 16(a) of the Securities Exchange Act of 1934, corporate insiders must report all open-market stock transactions to the SEC within two business days. These filings — known as Form 4s — are publicly available on the SEC's EDGAR database. VeritySignals filters and scores the full Form 4 stream to surface high-conviction signals like this one.
In the 90 days following this trade, ZUMZ returned +31.8% versus +7.8% for the S&P 500 over the same period.
VeritySignals Conviction Analysis
Full Conviction Analysis
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All data sourced from publicly available SEC Form 4 filings via EDGAR · Not financial advice · Past performance does not guarantee future results.
At a Glance
More ZUMZ Insider Activity
Smith Travis
Dec 22, 2025
~$1.7M
STRONG
ELLIS ADAM CHRISTOPHER
Dec 9, 2025
~$858K
STRONG
Brooks Richard Miles
Jun 5, 2023
~$1.2M
VS
Brown Troy R.
Apr 17, 2023
~$742K
STRONG
How to Read Insider Trades
What is this?
When company executives buy or sell their own stock, they must report it to the SEC within 2 days. These public filings reveal what the people who know the company best are doing with their own money.
Why does it matter?
Insiders can sell for many reasons (taxes, diversification, expenses), but they generally only buy for one: they think the stock is going up. That's why insider purchases are more predictive than sales.
What makes a trade "strong"?
We score trades on 15+ factors: the insider's role (CEO > director), trade size relative to their salary, whether other insiders also bought (clusters), and historical accuracy of the insider.
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