Ford William A purchased ~$984K in Westrock Coffee Company, LLC stock
Westrock Coffee Company, LLC (WEST) · GROUP PRESIDENT, OPERATIONS · Data via SEC EDGAR Form 4
Price Performance · 10 days before → 90 days after trade
▲ = insider buy date
90-day return
+32.8%vs SPY +12.1%
Trade Details · Public SEC Filing
Insider
Ford William A
Role
GROUP PRESIDENT, OPERATIONS
Transaction
Open-Market Purchase
Approx. Value
~$984K
Trade Date
Nov 14, 2023
Company
Westrock Coffee Company, LLC
Ticker
WESTSource
SEC EDGAR Form 4
Why This Trade Stands Out
Strong conviction signal
Scored above average across multiple factors. Roughly 15% of insider trades qualify as Strong.
~$984K purchase
A significant position. Insiders who invest $500K+ of their own money typically have strong views on their company's near-term outlook.
GROUP PRESIDENT, OPERATIONS
Corporate insiders must file trades with the SEC within 2 business days. Their unique access to non-public information makes these filings valuable data points.
3 insiders traded in the same window
When multiple insiders independently buy within 30 days, it's called a cluster. Studies show clustered insider purchases outperform solo trades significantly, because several people with inside knowledge are reaching the same conclusion.
+32.8% in 90 days (S&P 500: +12.1%)
This trade beat the S&P 500 by 20.7 percentage points over 90 days. We track performance on every insider trade so you can see who consistently outperforms.
How good is Ford William A at picking stocks?
Full track record: win rate, average return, and performance vs S&P 500
Ford William A wasn't the only one buying.
3 insiders at Westrock Coffee Company, LLC traded within the same 30-day window.
See who else bought · FreeOn November 14, 2023, Ford William A — GROUP PRESIDENT, OPERATIONS of Westrock Coffee Company, LLC — filed a Form 4 with the SEC disclosing an open-market purchase of approximately ~$984K in Westrock Coffee Company, LLC (WEST) stock.
This transaction was part of a cluster — 3 insiders at Westrock Coffee Company, LLC made open-market purchases within the same 30-day window. Cluster activity from multiple independent insiders is one of the most studied patterns in insider trading research.
Under Section 16(a) of the Securities Exchange Act of 1934, corporate insiders must report all open-market stock transactions to the SEC within two business days. These filings — known as Form 4s — are publicly available on the SEC's EDGAR database. VeritySignals filters and scores the full Form 4 stream to surface high-conviction signals like this one.
In the 90 days following this trade, WEST returned +32.8% versus +12.1% for the S&P 500 over the same period.
VeritySignals Conviction Analysis
Full Conviction Analysis
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All data sourced from publicly available SEC Form 4 filings via EDGAR · Not financial advice · Past performance does not guarantee future results.
At a Glance
More WEST Insider Activity
FORD JOE T
May 14, 2026
~$128K
STRONG
FORD SCOTT T
Dec 10, 2025
~$414K
STRONG
Kruczek Robert Patrick
Nov 24, 2025
~$3.4M
STRONG
FORD SCOTT T
Nov 11, 2025
~$1.5M
VS
How to Read Insider Trades
What is this?
When company executives buy or sell their own stock, they must report it to the SEC within 2 days. These public filings reveal what the people who know the company best are doing with their own money.
Why does it matter?
Insiders can sell for many reasons (taxes, diversification, expenses), but they generally only buy for one: they think the stock is going up. That's why insider purchases are more predictive than sales.
What makes a trade "strong"?
We score trades on 15+ factors: the insider's role (CEO > director), trade size relative to their salary, whether other insiders also bought (clusters), and historical accuracy of the insider.
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