Green Jeffrey Terry purchased ~$148M in The Trade Desk, Inc. stock
The Trade Desk, Inc. (TTD) · President and CEO · Data via SEC EDGAR Form 4
Price Performance · 10 days before → 90 days after trade
▲ = insider buy date
Trade Details · Public SEC Filing
Insider
Green Jeffrey Terry
Role
President and CEO
Transaction
Open-Market Purchase
Approx. Value
~$148M
Trade Date
Mar 2, 2026
Company
The Trade Desk, Inc.
Ticker
TTDSource
SEC EDGAR Form 4
Why This Trade Stands Out
Strong conviction signal
Scored above average across multiple factors. Roughly 15% of insider trades qualify as Strong.
~$148M purchase
Trades over $1M are rare. When insiders put this much of their own money on the line, they tend to have high conviction in their company's direction.
President and CEO
CEOs have the deepest knowledge of company operations. Academic research shows CEO purchases outperform other insider trades by a wide margin.
How good is Green Jeffrey Terry at picking stocks?
Full track record: win rate, average return, and performance vs S&P 500
On March 2, 2026, Green Jeffrey Terry — President and CEO of The Trade Desk, Inc. — filed a Form 4 with the SEC disclosing an open-market purchase of approximately ~$148M in The Trade Desk, Inc. (TTD) stock.
Under Section 16(a) of the Securities Exchange Act of 1934, corporate insiders must report all open-market stock transactions to the SEC within two business days. These filings — known as Form 4s — are publicly available on the SEC's EDGAR database. VeritySignals filters and scores the full Form 4 stream to surface high-conviction signals like this one.
VeritySignals Conviction Analysis
Full Conviction Analysis
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All data sourced from publicly available SEC Form 4 filings via EDGAR · Not financial advice · Past performance does not guarantee future results.
At a Glance
More TTD Insider Activity
Jacobson Samantha
May 28, 2026
~$1.1M
VS
FALBERG KATHRYN E
Mar 20, 2026
~$4.7M
STRONG
Green Jeffrey Terry
Mar 13, 2026
~$492M
STRONG
WELLS DAVID B
May 25, 2022
~$802K
STRONG
How to Read Insider Trades
What is this?
When company executives buy or sell their own stock, they must report it to the SEC within 2 days. These public filings reveal what the people who know the company best are doing with their own money.
Why does it matter?
Insiders can sell for many reasons (taxes, diversification, expenses), but they generally only buy for one: they think the stock is going up. That's why insider purchases are more predictive than sales.
What makes a trade "strong"?
We score trades on 15+ factors: the insider's role (CEO > director), trade size relative to their salary, whether other insiders also bought (clusters), and historical accuracy of the insider.
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