Matthews Timothy Allen sold ~$7.8M in The Simply Good Foods Company stock
The Simply Good Foods Company (SMPL) · VP, Controller and CAO · Data via SEC EDGAR Form 4
Price Performance · 10 days before → 90 days after trade
▲ = insider buy date
90-day return
-12.0%vs SPY -2.3%
Trade Details · Public SEC Filing
Insider
Matthews Timothy Allen
Role
VP, Controller and CAO
Transaction
Open-Market Sale
Approx. Value
~$7.8M
Trade Date
Nov 2, 2021
Company
The Simply Good Foods Company
Ticker
SMPLSource
SEC EDGAR Form 4
Why This Trade Stands Out
Strong conviction signal
Scored above average across multiple factors. Roughly 15% of insider trades qualify as Strong.
~$7.8M sale
Trades over $1M are rare. When insiders put this much of their own money on the line, they tend to have high conviction in their company's direction.
VP, Controller and CAO
Senior executives have visibility into their division's pipeline and company health. Their trades carry weight because they understand the business from the inside.
3 insiders traded in the same window
When multiple insiders independently buy within 30 days, it's called a cluster. Studies show clustered insider purchases outperform solo trades significantly, because several people with inside knowledge are reaching the same conclusion.
-12.0% in 90 days (S&P 500: -2.3%)
This trade underperformed the S&P 500 by 9.8 percentage points. Not every insider trade wins. We track all of them so you can focus on the insiders with the best records.
How good is Matthews Timothy Allen at picking stocks?
Full track record: win rate, average return, and performance vs S&P 500
Matthews Timothy Allen wasn't the only one selling.
3 insiders at The Simply Good Foods Company traded within the same 30-day window.
See who else bought · FreeOn November 2, 2021, Matthews Timothy Allen — VP, Controller and CAO of The Simply Good Foods Company — filed a Form 4 with the SEC disclosing an open-market sale of approximately ~$7.8M in The Simply Good Foods Company (SMPL) stock.
This transaction was part of a cluster — 3 insiders at The Simply Good Foods Company made open-market sales within the same 30-day window. Cluster activity from multiple independent insiders is one of the most studied patterns in insider trading research.
Under Section 16(a) of the Securities Exchange Act of 1934, corporate insiders must report all open-market stock transactions to the SEC within two business days. These filings — known as Form 4s — are publicly available on the SEC's EDGAR database. VeritySignals filters and scores the full Form 4 stream to surface high-conviction signals like this one.
In the 90 days following this trade, SMPL returned -12.0% versus -2.3% for the S&P 500 over the same period.
VeritySignals Conviction Analysis
Full Conviction Analysis
Sign up free to see signal strength details, or upgrade for the full 15-factor breakdown.
Get notified the next time Matthews Timothy Allen trades
Free alerts · No credit card · Instant notification
All data sourced from publicly available SEC Form 4 filings via EDGAR · Not financial advice · Past performance does not guarantee future results.
At a Glance
More SMPL Insider Activity
DALEY CLAYTON C JR
May 14, 2026
~$118K
STRONG
KILTS JAMES M
Apr 23, 2026
~$991K
VS
KILTS JAMES M
Apr 23, 2026
~$991K
STRONG
KILTS JAMES M
Apr 23, 2026
~$4.0M
VS
How to Read Insider Trades
What is this?
When company executives buy or sell their own stock, they must report it to the SEC within 2 days. These public filings reveal what the people who know the company best are doing with their own money.
Why does it matter?
Insiders can sell for many reasons (taxes, diversification, expenses), but they generally only buy for one: they think the stock is going up. That's why insider purchases are more predictive than sales.
What makes a trade "strong"?
We score trades on 15+ factors: the insider's role (CEO > director), trade size relative to their salary, whether other insiders also bought (clusters), and historical accuracy of the insider.
Never miss a signal
Get notified when high-conviction insiders buy. Free account, no credit card.
Sign up free