BLACK DOUG purchased ~$481K in SITE stock
SITE (SITE) · CEO · Data via SEC EDGAR Form 4
Price Performance · 10 days before → 90 days after trade
▲ = insider buy date
Trade Details · Public SEC Filing
Insider
BLACK DOUG
Role
CEO
Transaction
Open-Market Purchase
Approx. Value
~$481K
Trade Date
Aug 26, 2026
Company
SITE
Ticker
SITESource
SEC EDGAR Form 4
Why This Trade Stands Out
Strong conviction signal
Scored above average across multiple factors. Roughly 15% of insider trades qualify as Strong.
~$481K purchase
A meaningful investment of personal capital. The average insider purchase is around $150K, putting this in the typical range for serious positions.
CEO
CEOs have the deepest knowledge of company operations. Academic research shows CEO purchases outperform other insider trades by a wide margin.
How good is BLACK DOUG at picking stocks?
Full track record: win rate, average return, and performance vs S&P 500
On August 26, 2026, BLACK DOUG — CEO of SITE — filed a Form 4 with the SEC disclosing an open-market purchase of approximately ~$481K in SITE (SITE) stock.
Under Section 16(a) of the Securities Exchange Act of 1934, corporate insiders must report all open-market stock transactions to the SEC within two business days. These filings — known as Form 4s — are publicly available on the SEC's EDGAR database. VeritySignals filters and scores the full Form 4 stream to surface high-conviction signals like this one.
VeritySignals Conviction Analysis
Full Conviction Analysis
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All data sourced from publicly available SEC Form 4 filings via EDGAR · Not financial advice · Past performance does not guarantee future results.
At a Glance
More SITE Insider Activity
VANGUARD CAPITAL MANAGEMENT LLC
May 24, 2026
~$503M
STRONG
Laughlin Daniel T.
May 6, 2026
~$247K
STRONG
How to Read Insider Trades
What is this?
When company executives buy or sell their own stock, they must report it to the SEC within 2 days. These public filings reveal what the people who know the company best are doing with their own money.
Why does it matter?
Insiders can sell for many reasons (taxes, diversification, expenses), but they generally only buy for one: they think the stock is going up. That's why insider purchases are more predictive than sales.
What makes a trade "strong"?
We score trades on 15+ factors: the insider's role (CEO > director), trade size relative to their salary, whether other insiders also bought (clusters), and historical accuracy of the insider.
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