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Insider Buy CEO Buy New Position June 5, 2023

Rondeau Christopher purchased ~$650K in Planet Fitness, Inc. stock

Planet Fitness, Inc. (PLNT)  ·  Chief Executive Officer  ·  Data via SEC EDGAR Form 4

Verity Signals Research Published Updated

= insider buy date

90-day return

-7.6%

vs SPY +5.6%

PLNT price after insider trade by Rondeau Christopher

Insider

Rondeau Christopher

Role

Chief Executive Officer

Transaction

Open-Market Purchase

Approx. Value

~$650K

Trade Date

Jun 5, 2023

Company

Planet Fitness, Inc.

Ticker

PLNT

Source

SEC EDGAR Form 4

Strong conviction signal

Scored above average across multiple factors. Roughly 15% of insider trades qualify as Strong.

~$650K purchase

A significant position. Insiders who invest $500K+ of their own money typically have strong views on their company's near-term outlook.

Chief Executive Officer

CEOs have the deepest knowledge of company operations. Academic research shows CEO purchases outperform other insider trades by a wide margin.

-7.6% in 90 days (S&P 500: +5.6%)

This trade underperformed the S&P 500 by 13.2 percentage points. Not every insider trade wins. We track all of them so you can focus on the insiders with the best records.

RC

How good is Rondeau Christopher at picking stocks?

Full track record: win rate, average return, and performance vs S&P 500

See track record

On June 5, 2023, Rondeau Christopher — Chief Executive Officer of Planet Fitness, Inc. — filed a Form 4 with the SEC disclosing an open-market purchase of approximately ~$650K in Planet Fitness, Inc. (PLNT) stock.

Under Section 16(a) of the Securities Exchange Act of 1934, corporate insiders must report all open-market stock transactions to the SEC within two business days. These filings — known as Form 4s — are publicly available on the SEC's EDGAR database. VeritySignals filters and scores the full Form 4 stream to surface high-conviction signals like this one.

In the 90 days following this trade, PLNT returned -7.6% versus +5.6% for the S&P 500 over the same period.

Full Conviction Analysis

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All data sourced from publicly available SEC Form 4 filings via EDGAR · Not financial advice · Past performance does not guarantee future results.

Signal strength Strong
Trade size ~$650K
Insider role Chief Executive Officer
90-day return -7.6%
vs S&P 500 -13.2%

What is this?

When company executives buy or sell their own stock, they must report it to the SEC within 2 days. These public filings reveal what the people who know the company best are doing with their own money.

Why does it matter?

Insiders can sell for many reasons (taxes, diversification, expenses), but they generally only buy for one: they think the stock is going up. That's why insider purchases are more predictive than sales.

What makes a trade "strong"?

We score trades on 15+ factors: the insider's role (CEO > director), trade size relative to their salary, whether other insiders also bought (clusters), and historical accuracy of the insider.

Read our full methodology →

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