Christensen McCord sold ~$10M in PetIQ, Inc. stock
PetIQ, Inc. (PETQ) · Chief Executive Officer · Data via SEC EDGAR Form 4
Price Performance · 10 days before → 90 days after trade
▲ = insider buy date
90-day return
-31.3%vs SPY +6.1%
Trade Details · Public SEC Filing
Insider
Christensen McCord
Role
Chief Executive Officer
Transaction
Open-Market Sale
Approx. Value
~$10M
Trade Date
May 10, 2021
Company
PetIQ, Inc.
Ticker
PETQSource
SEC EDGAR Form 4
Why This Trade Stands Out
Very Strong conviction signal
Scored in the top tier across multiple factors. Fewer than 5% of insider trades receive this rating.
~$10M sale
Trades over $1M are rare. When insiders put this much of their own money on the line, they tend to have high conviction in their company's direction.
Chief Executive Officer
CEOs have the deepest knowledge of company operations. Academic research shows CEO purchases outperform other insider trades by a wide margin.
4 insiders traded in the same window
When multiple insiders independently buy within 30 days, it's called a cluster. Studies show clustered insider purchases outperform solo trades significantly, because several people with inside knowledge are reaching the same conclusion.
-31.3% in 90 days (S&P 500: +6.1%)
This trade underperformed the S&P 500 by 37.5 percentage points. Not every insider trade wins. We track all of them so you can focus on the insiders with the best records.
How good is Christensen McCord at picking stocks?
Full track record: win rate, average return, and performance vs S&P 500
Christensen McCord wasn't the only one selling.
4 insiders at PetIQ, Inc. traded within the same 30-day window.
See who else bought · FreeOn May 10, 2021, Christensen McCord — Chief Executive Officer of PetIQ, Inc. — filed a Form 4 with the SEC disclosing an open-market sale of approximately ~$10M in PetIQ, Inc. (PETQ) stock.
This transaction was part of a cluster — 4 insiders at PetIQ, Inc. made open-market sales within the same 30-day window. Cluster activity from multiple independent insiders is one of the most studied patterns in insider trading research.
Under Section 16(a) of the Securities Exchange Act of 1934, corporate insiders must report all open-market stock transactions to the SEC within two business days. These filings — known as Form 4s — are publicly available on the SEC's EDGAR database. VeritySignals filters and scores the full Form 4 stream to surface high-conviction signals like this one.
In the 90 days following this trade, PETQ returned -31.3% versus +6.1% for the S&P 500 over the same period.
VeritySignals Conviction Analysis
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All data sourced from publicly available SEC Form 4 filings via EDGAR · Not financial advice · Past performance does not guarantee future results.
At a Glance
More PETQ Insider Activity
Smith Michael A
Sep 6, 2022
~$112K
STRONG
Glasman Zvi
May 20, 2022
~$172K
STRONG
Christensen McCord
Dec 1, 2021
~$2.4M
VS
SHOLTIS SUSAN
Mar 5, 2021
~$108M
VS
How to Read Insider Trades
What is this?
When company executives buy or sell their own stock, they must report it to the SEC within 2 days. These public filings reveal what the people who know the company best are doing with their own money.
Why does it matter?
Insiders can sell for many reasons (taxes, diversification, expenses), but they generally only buy for one: they think the stock is going up. That's why insider purchases are more predictive than sales.
What makes a trade "strong"?
We score trades on 15+ factors: the insider's role (CEO > director), trade size relative to their salary, whether other insiders also bought (clusters), and historical accuracy of the insider.
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