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Insider Buy Insider Buy July 1, 2025

Marin Kendall Leo purchased ~$15K in Pineapple Financial Inc. stock

Pineapple Financial Inc. (PAPL)  ·  COO  ·  Data via SEC EDGAR Form 4

Verity Signals Research Published Updated

= insider buy date

90-day return

+191.0%

vs SPY +7.8%

PAPL price after insider trade by Marin Kendall Leo

Insider

Marin Kendall Leo

Role

COO

Transaction

Open-Market Purchase

Approx. Value

~$15K

Trade Date

Jul 1, 2025

Company

Pineapple Financial Inc.

Ticker

PAPL

Source

SEC EDGAR Form 4

Strong conviction signal

Scored above average across multiple factors. Roughly 15% of insider trades qualify as Strong.

~$15K purchase

A personal investment by a corporate insider. Even smaller trades can be meaningful when combined with other factors like timing and role.

COO

Corporate insiders must file trades with the SEC within 2 business days. Their unique access to non-public information makes these filings valuable data points.

+191.0% in 90 days (S&P 500: +7.8%)

This trade beat the S&P 500 by 183.3 percentage points over 90 days. We track performance on every insider trade so you can see who consistently outperforms.

MK

How good is Marin Kendall Leo at picking stocks?

Full track record: win rate, average return, and performance vs S&P 500

See track record

On July 1, 2025, Marin Kendall Leo — COO of Pineapple Financial Inc. — filed a Form 4 with the SEC disclosing an open-market purchase of approximately ~$15K in Pineapple Financial Inc. (PAPL) stock.

Under Section 16(a) of the Securities Exchange Act of 1934, corporate insiders must report all open-market stock transactions to the SEC within two business days. These filings — known as Form 4s — are publicly available on the SEC's EDGAR database. VeritySignals filters and scores the full Form 4 stream to surface high-conviction signals like this one.

In the 90 days following this trade, PAPL returned +191.0% versus +7.8% for the S&P 500 over the same period.

Full Conviction Analysis

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All data sourced from publicly available SEC Form 4 filings via EDGAR · Not financial advice · Past performance does not guarantee future results.

Signal strength Strong
Trade size ~$15K
Insider role COO
90-day return +191.0%
vs S&P 500 +183.3%

What is this?

When company executives buy or sell their own stock, they must report it to the SEC within 2 days. These public filings reveal what the people who know the company best are doing with their own money.

Why does it matter?

Insiders can sell for many reasons (taxes, diversification, expenses), but they generally only buy for one: they think the stock is going up. That's why insider purchases are more predictive than sales.

What makes a trade "strong"?

We score trades on 15+ factors: the insider's role (CEO > director), trade size relative to their salary, whether other insiders also bought (clusters), and historical accuracy of the insider.

Read our full methodology →

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