Lanoy Jonathan David sold ~$951K in Nature's Sunshine Products, Inc. stock
Nature's Sunshine Products, Inc. (NATR) · SVP, Chief Accounting Officer · Data via SEC EDGAR Form 4
Price Performance · 10 days before → 90 days after trade
▲ = insider buy date
Trade Details · Public SEC Filing
Insider
Lanoy Jonathan David
Role
SVP, Chief Accounting Officer
Transaction
Open-Market Sale
Approx. Value
~$951K
Trade Date
Mar 13, 2026
Company
Nature's Sunshine Products, Inc.
Ticker
NATRSource
SEC EDGAR Form 4
Why This Trade Stands Out
Strong conviction signal
Scored above average across multiple factors. Roughly 15% of insider trades qualify as Strong.
~$951K sale
A significant position. Insiders who invest $500K+ of their own money typically have strong views on their company's near-term outlook.
SVP, Chief Accounting Officer
Senior executives have visibility into their division's pipeline and company health. Their trades carry weight because they understand the business from the inside.
3 insiders traded in the same window
When multiple insiders independently buy within 30 days, it's called a cluster. Studies show clustered insider purchases outperform solo trades significantly, because several people with inside knowledge are reaching the same conclusion.
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Lanoy Jonathan David wasn't the only one selling.
3 insiders at Nature's Sunshine Products, Inc. traded within the same 30-day window.
See who else bought · FreeOn March 13, 2026, Lanoy Jonathan David — SVP, Chief Accounting Officer of Nature's Sunshine Products, Inc. — filed a Form 4 with the SEC disclosing an open-market sale of approximately ~$951K in Nature's Sunshine Products, Inc. (NATR) stock.
This transaction was part of a cluster — 3 insiders at Nature's Sunshine Products, Inc. made open-market sales within the same 30-day window. Cluster activity from multiple independent insiders is one of the most studied patterns in insider trading research.
Under Section 16(a) of the Securities Exchange Act of 1934, corporate insiders must report all open-market stock transactions to the SEC within two business days. These filings — known as Form 4s — are publicly available on the SEC's EDGAR database. VeritySignals filters and scores the full Form 4 stream to surface high-conviction signals like this one.
VeritySignals Conviction Analysis
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All data sourced from publicly available SEC Form 4 filings via EDGAR · Not financial advice · Past performance does not guarantee future results.
At a Glance
More NATR Insider Activity
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How to Read Insider Trades
What is this?
When company executives buy or sell their own stock, they must report it to the SEC within 2 days. These public filings reveal what the people who know the company best are doing with their own money.
Why does it matter?
Insiders can sell for many reasons (taxes, diversification, expenses), but they generally only buy for one: they think the stock is going up. That's why insider purchases are more predictive than sales.
What makes a trade "strong"?
We score trades on 15+ factors: the insider's role (CEO > director), trade size relative to their salary, whether other insiders also bought (clusters), and historical accuracy of the insider.
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