Hornish Jo Ellen purchased ~$100K in Farmers & Merchants Bancorp, Inc. stock
Farmers & Merchants Bancorp, Inc. (FMAO) · Data via SEC EDGAR Form 4
Price Performance · 10 days before → 90 days after trade
▲ = insider buy date
90-day return
+13.9%vs SPY -10.1%
Trade Details · Public SEC Filing
Insider
Hornish Jo Ellen
Role
—
Transaction
Open-Market Purchase
Approx. Value
~$100K
Trade Date
Feb 17, 2022
Company
Farmers & Merchants Bancorp, Inc.
Ticker
FMAOSource
SEC EDGAR Form 4
Why This Trade Stands Out
Very Strong conviction signal
Scored in the top tier across multiple factors. Fewer than 5% of insider trades receive this rating.
~$100K purchase
A meaningful investment of personal capital. The average insider purchase is around $150K, putting this in the typical range for serious positions.
+13.9% in 90 days (S&P 500: -10.1%)
This trade beat the S&P 500 by 24.0 percentage points over 90 days. We track performance on every insider trade so you can see who consistently outperforms.
How good is Hornish Jo Ellen at picking stocks?
Full track record: win rate, average return, and performance vs S&P 500
On February 17, 2022, Hornish Jo Ellen — a corporate insider at Farmers & Merchants Bancorp, Inc. — filed a Form 4 with the SEC disclosing an open-market purchase of approximately ~$100K in Farmers & Merchants Bancorp, Inc. (FMAO) stock.
Under Section 16(a) of the Securities Exchange Act of 1934, corporate insiders must report all open-market stock transactions to the SEC within two business days. These filings — known as Form 4s — are publicly available on the SEC's EDGAR database. VeritySignals filters and scores the full Form 4 stream to surface high-conviction signals like this one.
In the 90 days following this trade, FMAO returned +13.9% versus -10.1% for the S&P 500 over the same period.
VeritySignals Conviction Analysis
Full Conviction Analysis
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All data sourced from publicly available SEC Form 4 filings via EDGAR · Not financial advice · Past performance does not guarantee future results.
At a Glance
More FMAO Insider Activity
Planson Steven J
Oct 31, 2025
~$230K
STRONG
Hornish Jo Ellen
Mar 1, 2024
~$79K
STRONG
Burkholder Eugene N
Aug 29, 2022
~$43K
STRONG
Hornish Jo Ellen
Jun 24, 2022
~$102K
STRONG
How to Read Insider Trades
What is this?
When company executives buy or sell their own stock, they must report it to the SEC within 2 days. These public filings reveal what the people who know the company best are doing with their own money.
Why does it matter?
Insiders can sell for many reasons (taxes, diversification, expenses), but they generally only buy for one: they think the stock is going up. That's why insider purchases are more predictive than sales.
What makes a trade "strong"?
We score trades on 15+ factors: the insider's role (CEO > director), trade size relative to their salary, whether other insiders also bought (clusters), and historical accuracy of the insider.
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