Buchert Brian D sold ~$997K in CHD stock
CHD (CHD) · EVP of Strategy, M&A, and BP · Data via SEC EDGAR Form 4
Price Performance · 10 days before → 90 days after trade
▲ = insider buy date
Trade Details · Public SEC Filing
Insider
Buchert Brian D
Role
EVP of Strategy, M&A, and BP
Transaction
Open-Market Sale
Approx. Value
~$997K
Trade Date
Jun 10, 2026
Company
CHD
Ticker
CHDSource
SEC EDGAR Form 4
Why This Trade Stands Out
Strong conviction signal
Scored above average across multiple factors. Roughly 15% of insider trades qualify as Strong.
~$997K sale
A significant position. Insiders who invest $500K+ of their own money typically have strong views on their company's near-term outlook.
EVP of Strategy, M&A, and BP
Senior executives have visibility into their division's pipeline and company health. Their trades carry weight because they understand the business from the inside.
How good is Buchert Brian D at picking stocks?
Full track record: win rate, average return, and performance vs S&P 500
On June 10, 2026, Buchert Brian D — EVP of Strategy, M&A, and BP of CHD — filed a Form 4 with the SEC disclosing an open-market sale of approximately ~$997K in CHD (CHD) stock.
Under Section 16(a) of the Securities Exchange Act of 1934, corporate insiders must report all open-market stock transactions to the SEC within two business days. These filings — known as Form 4s — are publicly available on the SEC's EDGAR database. VeritySignals filters and scores the full Form 4 stream to surface high-conviction signals like this one.
VeritySignals Conviction Analysis
Full Conviction Analysis
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All data sourced from publicly available SEC Form 4 filings via EDGAR · Not financial advice · Past performance does not guarantee future results.
At a Glance
More CHD Insider Activity
SHEARER ROBERT K
Jun 11, 2026
~$843K
STRONG
Saligram Ravichandra Krishnamurty
Jun 11, 2026
~$6.2M
STRONG
Saligram Ravichandra Krishnamurty
Jun 10, 2026
~$1.3M
VS
Price Penry W
May 13, 2026
~$565K
STRONG
How to Read Insider Trades
What is this?
When company executives buy or sell their own stock, they must report it to the SEC within 2 days. These public filings reveal what the people who know the company best are doing with their own money.
Why does it matter?
Insiders can sell for many reasons (taxes, diversification, expenses), but they generally only buy for one: they think the stock is going up. That's why insider purchases are more predictive than sales.
What makes a trade "strong"?
We score trades on 15+ factors: the insider's role (CEO > director), trade size relative to their salary, whether other insiders also bought (clusters), and historical accuracy of the insider.
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